> Early on, prospective customers would tell me that they'd definitely buy if I had X feature, and I'd spend a week implementing it, and then the customer would disappear or say they couldn't purchase for some other reason.
The trick I've found for this is to pre-sell. Would you buy, now, knowing that the feature is on the roadmap and will be there soon?
If yes, and they vote with their credit card: we build ASAP, to fulfill the promise.
If no, it might mean you should not waste time on that feature.
>The trick I've found for this is to pre-sell. Would you buy, now, knowing that the feature is on the roadmap and will be there soon?
Yes, exactly! That's the same solution I landed on. I'd say, "Great! You can pre-pay for three months of service, and your billing cycle won’t start until that feature is available."
The trick I've found for this is to pre-sell. Would you buy, now, knowing that the feature is on the roadmap and will be there soon?
If yes, and they vote with their credit card: we build ASAP, to fulfill the promise.
If no, it might mean you should not waste time on that feature.