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The annual letter to shareholders is such a great signal that seems to be missed by a lot of people I encounter in business.

They’ll read current popular books. Or even older ones. But seem to miss scale / times / people / resources and mis apply.* (I agree with your statement about waiting - or if you want to read it applying heavy discernment ).

However, they don’t seem to have the same interest in reading shareholder letters. I’ll add that certain annual reports can contain really helpful information about economic realities, marketing, logistics, etc. (Home Depot’s is a surprisingly good example - again- if you apply some discernment to what you’re reading).

*by that I mean if you’re an executive at a 15 person company, that’s experiencing stagnation or slow (3-5% growth) and dealing with physical widgets, trying to emulate Twitter, Airbnb, or SaaS businesses might not be the right move.




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