In the “good” quadrants are bullshit terms like “Social CRM”, “Social analytics”, and “Social influence ranking”
Would he rather they put one-paragraph labels on each quadrant? Sometimes phrases that sound like MBA buzzwords (and might be MBA buzzwords) are actually useful too.
I think he'd rather Twitter take a firm, unchanging stance as to their policy toward third-party applications built on the Twitter-as-a-platform concept. The buzzword-filled doublespeak in their blog post serves only one purpose: to intimate change while keeping their future options open. Unfortunately, that makes their policies (current or otherwise) about as firm as a loaf of bread.
The overall issue with the diagram is, not only are they MBA buzzwords, but it's a silly diagram that has no meaning – they're dressing up 'things we don't want you to do anymore' as a technical diagram in a two-dimensional space that makes little to no sense.
Speaking only for myself, the diagram makes sense, technically speaking, but it is totally unnecessary and adds nothing to my understanding of the article. It's the type of thing I would expect some manager to ask for because there were no pictures on a given page and it needed to be "spiced up".
Social CRM (Customer Relationship Management) is use of social media services, techniques and technology to enable organisations to engage with their customers.
Social CRM is often used as a synonym for Social Media Monitoring, where organisations watch services like Facebook, Twitter and LinkedIn for relevant mentions of their product and brand and react accordingly.
Would he rather they put one-paragraph labels on each quadrant? Sometimes phrases that sound like MBA buzzwords (and might be MBA buzzwords) are actually useful too.