Hard situation to be in this post-LLM era, but a rebrand would probably not help at this point. The comments here tell a lot, the negative sentiment is quite strong in general.

Maybe this was it for them, but I would still want to appreciate what SO did for the global programming community (especially for people who have less means to access high quality information / education). Thanks!

Now on-prem Stackoverflow, (SO for teams?) now THAT is a cancer that should be killed.