To me it's felt like coasting. Just release very minimal updates each year to all their main products let others die on the vine like HomePods. iOS 18 marquee features were Apple Intelligence and customizing the home screen. One that didn't ship and one that has been a staple of Android since day 1.
Only real advancement I've seen is in Apple Silicon. Which is fantastic but very much on a tik-tok cycle like Intel. Really wish these companies would cut back on constant model upgrades and instead spend more time polishing the products.
Only real advancement I've seen is in Apple Silicon. Which is fantastic but very much on a tik-tok cycle like Intel. Really wish these companies would cut back on constant model upgrades and instead spend more time polishing the products.