I do think there is a point here: any technical means to block tracking is going to be overrun by technical means to overcome the anti-tracking tech. There are simply too many dollars at stake for anything else to happen. If anti-tracking stops some players, that just means the industry will consolidate into a few large and well-resourced players.

While I am all in favor of continuing the technical battle against tracking, it’s time to recognize that the war will only be won with legislation.