Heh, optics have been important since the dawn of man, and probably even before. Ziggurats are all about optics, and so are mating displays. A cynic might say "more important", but that's hard to ascertain.
The legal system, for millienia, has always been a hodgepodge of very peculiar and esoteric rules about both substance and optics.
That's why lawyers exist, by the way. Outside of small claims court, laymen aren't equipped to navigate it without stepping on every possible rake imaginable.
