There will be a fine. Nobody will go to jail. Apple will appeal. They will likely prevail on this "steering" complaint on a freedom of speech basis. It is their platform afterall.
My concern is more about having private companies control platforms upon which we depend. I do often wish that I had a crystal ball to peer a decade or several into the future to see what the future holds for humanity in this regard. Our legal system seems ill-equipped to manage this risk.
A federal court has ordered Philip Moris USA & R.J. Reynolds Tobacco to state: Smoking cigarettes causes numerous diseases and on average 1,200 American deaths every day.
Freedom of speech does not prevent courts from ordering defendants to say or not say specific things to make up for their past illegal behavior. In this case, the court initially allowed Apple a little flexibility around steering, which Apple misused to make web purchases sound "scary". The penalty for that is the loss of that flexibility.
Developers can do that now. But don't because it's more work and they can't steer customers down that path. So the "steering" ruling is critical to changing that.
My concern is more about having private companies control platforms upon which we depend. I do often wish that I had a crystal ball to peer a decade or several into the future to see what the future holds for humanity in this regard. Our legal system seems ill-equipped to manage this risk.