iAd is stated as being built differently to how other adtech networks work.
I personally believe that Apple is able to make different (better), choices in the name of a consumer privacy, than Google will.
Android is built from the ground up to provide surveillance data to Google-controlled adtech - that's their revenue model. I don't begrudge them that, people should have choice, etc. but the revenue model is adtech first and foremost.
Apple want services revenue, they like services revenue, but historically they're a vertically integrated tech platform manufacturer whose revenue model is building better platforms consumers want.
It's true that the services model may start to compromise that - and they've definitely started to make some poor choices they might need to pull back on to protect the core platform model - but I do think we're not comparing like with like when we say that Apple is no different to any other company in this space.
> Android is built from the ground up to provide surveillance data to Google-controlled adtech
I've always read this and it seems well accepted. But I'm curious what exactly does it mean? What's Android sending to Google? Surely it's not logging what I click on apps? It's not logging what I click on my browser since the websites themselves send this info for ad purposes. So what's Android doing that let's say my Linux laptop isn't?
Edit: Answering my own question. There is a cross-app unique identifier (ignoring any privacy sandbox stuff) so developers and ad networks can get a consistent id across apps.
I'm guessing the poster is referring to AOSP and custom ROMs. If so, yes, it is entirely possible, but not something I'd expect any normal human being to do.
Not all phones allow custom ROMs and most that do completely void your warranty. Doing it yourself is a complete non-starter for at least 95% of the population.
In practical terms, you can simply not log into a Google account on any Android device, including those made by Google, and Google will get less data about you than Apple does on iOS.
The key difference is user choice. An iOS user has no choice but to send their location data and app usage data to Apple. No such required privacy violations on Android.
I personally believe that Apple is able to make different (better), choices in the name of a consumer privacy, than Google will.
Android is built from the ground up to provide surveillance data to Google-controlled adtech - that's their revenue model. I don't begrudge them that, people should have choice, etc. but the revenue model is adtech first and foremost.
Apple want services revenue, they like services revenue, but historically they're a vertically integrated tech platform manufacturer whose revenue model is building better platforms consumers want.
It's true that the services model may start to compromise that - and they've definitely started to make some poor choices they might need to pull back on to protect the core platform model - but I do think we're not comparing like with like when we say that Apple is no different to any other company in this space.