Amazon is primarily a logistics company, their website interface isn’t critical. Amazon already does referral deals and would likely be very happy to do something like that with OpenAI.
The “buy this” button would likely be more of a direct threat to businesses like Expedia or Skyscanner.
Not yet. But the "buy this" button is already in the code of the back end, according to online reports that I cannot verify.
Official word is here: https://help.openai.com/en/articles/11146633-improved-shoppi...
If I was Amazon, I wouldn't sleep so well anymore.