You've missed the tail end of that story - Trump made an angry call to Bezos, presumably full of threats, after which Bezos announced that they weren't going to do that and totally never planned to.
He didn't pull it but that's a seperate issue and actually exactly my point, why not? Or for that matter, maybe he did pull it, maybe he caused the story to even appear in the first place, or maybe they will do it regardless what he just said. Maybe he has something less obvious he's working on, or maybe he's somehow fine with the tarriff.
Totally. But Bezos is leaving a lot of money on the table, and none of this makes political sense. Everyone goes down if things get more expensive. Meanwhile I'm imagining a Chrome plugin that shows you the pre-tariff prices on Amazon [rubs hands]