A startup can now afford hiring better talent at lower costs, because people value remote work so much.
Remote doesn't necessarily mean working from home. There are people in situations (having babies / toddlers?) where their productivity would improve from working outside the home, so startups should offer to pay for a local coworking space or a similar arrangement.
the startup I'm working at is doing exactly that, not really optimizing on the cost but we're getting some exceptional talent and we have an incredible leverage
Unless startups with remote talent can't get funding, because investors look at big companies and thinking that if Uber, Apple, Amazon, Meta, Google think having in-office employees is better, there must be a good reason for it.
Most of the RTO reasons barely make sense for investors investing in startups, but may for established companies. Things like this RTO push rarely happen without a reason.
Off the top of my head:
- tax cuts if you're operating in a certain area, maybe even historical ones, political connections like - legacy of lobbying local politicians in said area to get some benefit
- conflict of interest from the owners (private or major shareholders) also somehow owning commercial real estate or businesses that rely on its vitality
- management having reasons to prefer RTO: simple preference for in-person management, fear of loss of control or being perceived as useless, misalignment with a personal-connections-over-merit advancement; these things are mostly misaligned with the owners' interests
only if the golden era was during Covid but I have been working remotely for the past 20 years. I'm sure there are more jobs available now than there was before Covid.
None that will make you happy. The market changed a lot, I myself not sure if I will be able to find contracts (I'm a contractor) for the next 20 years. The alternative isn't terrible tho: you gotta create your own job, contracting and then creating your own business online. The best way to prove remote works is to create jobs and hiring remote. Nobody should think they are entitled for a great remote job forever.