Why not? There are a lot of people who use the 2010s de facto standard JS server stack — Node, Express, Webpack etc. — but don't necessarily have the time or inclination to keep up to date with every new project in this space. It's a lot to follow.
The exclusive gatekeeping messaging doesn't seem very useful. There's probably a much bigger audience for "Hey, instead of starting yet another Node project, why not try this?" rather than preaching to the already converted early adopters.
Vite is a project with 25M weekly NPM downloads and used by some 9M github repos. It's not an obscure project by any stretch of the imagination. Heck it's almost as popular as React.