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Good means fit for purpose and a product your CEO pitched from the cover of Vanity Fair magazine and devoted half of his massive store real estate and staff to making successful that sells only about 350K units in the first year and projected to sell only about 150K units in its second year because even the huge number of in-store demos couldn't convince people to put PCs on their faces, is clearly not fit for purpose. If it was truly the future of PCs today as Tim Cook told us, it would not have flopped but the form factor and resulting ergonomics make it useful for little more than novelty experiences for a few nerds with more cash than most.


There are many definitions of “good.” But at the most fundamental, it is an amazing VR device. It excels for watching movies — the video quality is simply stunning. The immersive experiences from Apple are also jaw-dropping. So in terms of what the device IS, it’s a good product.

Is that good enough to break into mass appeal? Evidence says No




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