At Missive, for every 100 referrals we get from Google, AI now sends 50.

Google has long been our main source of traffic, with a significant portion coming from our comparison ("versus") pages.

But now, AI tools like ChatGPT and Grok are sending us close to 50% of the referrals we get from Google.

Crazy shift!

e.g. 12 minutes o3 research on "What is the best shared inbox for a law practice?"

https://chatgpt.com/share/680293fb-4190-8000-be2b-d4c4debad1d3

Would love to know more insights if you are dealing with this for your product/company?