> Doesn't "some ads work on you" just translate to "you have interests"?
That is not the meaning I give it.
Ads can do a lot of things.
A simple example is to educate/inform. There are certain things I will buy when I know that they are available (e.g., seasonal items). Ads will let me know that they are available.
Other ads can do more ephemeral things like build trust (e.g., many bank/investment type of ads).
There are other things ads can do. Ads and marketing are a well-established field, and explanations of that field can be found online fairly easily.
> Or are you suggesting the ad itself does "something" to people that wouldn't have happened if they saw the content of the ad some other way?
Not sure what you’re saying here.
I will say that ad campaigns do “something” to some people that wouldn’t have happened if they hadn’t seen the ads in the campaign (slightly different than what you wrote).
Rarely will a single ad move the needle unless it’s for a major event like the World Cup final or the Super Bowl.
I guess I mean that I can learn about something from sources other than ads. How do Ads compare to, say, reading something on Reddit? Or do social media posts also count as ads to some degree?
The things you've mentioned can be done by ads, but to me, it seems you can learn about them in other ways that aren't directly considered ads (though they might be indirectly considered ads).
I prefer to have things presented to me passively (there's a Wheel of Time recap for ep 8 in my YouTube feed) vs directly (TV ads). I grew up changing the channel or turning the volume down for that shit cause they were often low quality garbage that got in the way of my tv shows and now I don't like them.
That is not the meaning I give it.
Ads can do a lot of things.
A simple example is to educate/inform. There are certain things I will buy when I know that they are available (e.g., seasonal items). Ads will let me know that they are available.
Other ads can do more ephemeral things like build trust (e.g., many bank/investment type of ads).
There are other things ads can do. Ads and marketing are a well-established field, and explanations of that field can be found online fairly easily.
> Or are you suggesting the ad itself does "something" to people that wouldn't have happened if they saw the content of the ad some other way?
Not sure what you’re saying here.
I will say that ad campaigns do “something” to some people that wouldn’t have happened if they hadn’t seen the ads in the campaign (slightly different than what you wrote).
Rarely will a single ad move the needle unless it’s for a major event like the World Cup final or the Super Bowl.