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> Having launched a couple of dead startups that started with several months of writing code first, this way definitely sounds better.

This is basically what startup 101 tells you. This is what every successful entrepreneur will tell you. This is what every coach tells you. This is what every entrepreneurial book or blog will tell you.

But, this is also what every tech entrepreneur will ignore anyway.

This is one of those things that you have to experience a few times before you look back and think 'oh... they were right'. But coding is comfortable and cold calling is very scary. It's also against our nature to ask anyone what they think of your idea, because it might shatter your dream.

YC Startup school nailed this in one of their talks, the presenter opened the talk with something like "this is important advice that you will all ignore, and that's okay, my goal is to make you recognise the situation after you'll inevitably make one of these mistakes".

I'm not being a snob here. Trust me, I made this very same mistake. I ignored all the advice and poured years into building products that nobody wanted.






> This is what every entrepreneurial book or blog will tell you.

because all such books are entrepreneurial. this is the sales led approach.

there are other, very valid and successful, approaches. they aren't captured in "entrepreneurial" blogs or books.


100% agree, and of course, I absolutely knew this going in. Not building my next thing until I have something someone will start paying for before it’s even built



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