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Sure, so it sounds like we've got a different idea in mind for what this sort of work would look like. Totally understandable!

In your opinion then, what would a Google-run astroturfing campaign roughly look like? Sounds like this article is an example, right? I'm not asking for insider info, I'm just curious about your mental model on the basic mechanics.

Personally, I think the case "other entities with comparable resources do this, so Google probably does too" isn't super convincing to me. IMO, the null hypothesis "Google has lots of nerdy fans who'll happily post positively about it for free" is a lot reasonable, but perhaps there's something I'm missing.



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