I'm guessing the long term vision is phones and cars will receive broadcast television because traditional TVs are usually pretty stationary objects?

It sounds like a hail mary. How many people use the fm radio transceivers in their smartphone?

Maybe it's a total re-imagining of what to do with high power terrestrial band broadcasting?

Or a way to try to preserve ownership of some spectrum. IMO it may follow the same route as HD Radio adoption.

I have that in my Hyundai Kona. It's fascinating to hear what's on those stations. I can't imagine simultaneous listenership numbers ever breaking 100.

Every time I show someone I first have to introduce the concept of it existing. And these are technical people.

quick, call in wiki support & take cover!