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yeah except a lot of those companies almost went bankrupt trying to make those cars for enthusiasts and only for them.

porsche and lambo didn't see the outsized success they have now (financially) until they started pumping out SUVs. hell, the purosangue was made precisely to capitalize on that boring market segment.

i feel there's a little suvivorship bias at play here. i think the important thing is to not forget your enthusiasts perhaps, but a lot of these "successes" wouldn't even be around were it not for appealing to the greater masses. ofc some market segments fare better and you can build a business around enthusiasts.



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