These are interesting numbers and they're oddly buried towards the bottom of the article. A ~20% mark up for mostly sourcing and manufacturing in the US is less than I'd expected, especially given the 250% price difference. He does say something about why that is:
> It's the fact that it's a secure supply chain, that you know, staff that's completely auditing every component, which means we're selling to a government security market with all those additional layers that we've added on top.
So a mix of marketing and supply chain security. Businesses charge the price people will tolerate paying.
> It's the fact that it's a secure supply chain, that you know, staff that's completely auditing every component, which means we're selling to a government security market with all those additional layers that we've added on top.
So a mix of marketing and supply chain security. Businesses charge the price people will tolerate paying.