Perhaps but it's because you two are talking past each other. The free speech some people refer to are that devised under the concept of classical liberalism which spawned the bill of rights, under which the right to free speech is a right to not have your speech interfered with by government. Not a right to compel others to display your speech, as under that system you would be violating their right to free speech by making them say that was actually what was just your speech.