I think the point the above poster is trying to make is that the point here is that they don't want to share the data. Instead google (and atlassian/SAP/whoever) would like to make an "open" but limiting interface mediated through their agents, such that you can never get actual access to the data, but only what they decide you get to have.

To put it bluntly, the point of creating the open interface at this level, is that you get to close off everything else.