If your salary would drop 95% tomorrow if you didn't tell everyone at the office 'I may remember this conversation' every time you see them, what would you do?
Non targeted ads pay 90+% less than targeted. Sure it's not 'required', but the vast majority of businesses would fail overnight if their revenue dropped 90%.
If you heavily rely on performance marketing, your business model is anyway in trouble. In the past businesses survived with non-digital marketing channels just fine.
Non targeted ads pay 90+% less than targeted. Sure it's not 'required', but the vast majority of businesses would fail overnight if their revenue dropped 90%.