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I describe this as the "The TikTok Paradox"

When you design a feature for a business app, it has to be immculate, brain dead easy to use, and be explained 9 times in 3 different training seminars before anyone will figure it out.

Meanwhile, if the new hit filter on TikTok was buried under a hidden search, with a feature toggle, consent form and rotating secret password, end users would figure it out in 5 minutes.

As you say, people are spoiled.




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