Good to see startup strategies which help build stable, solid middle-sized companies.
Germany has a great success story by the name of the "Mittelstand" (SME businesses), which means a big part if the market are small to middle enterprises. This is far more consumer-friendly and innovative, as more competitive as it's not relying on a few big players like in the US that might also collude with each other.
Small business owner here. Only works if you can carve out a niche. Lots of software areas have clear scaling benefits and then you just can’t compete as a small company.
That’s why MS Office continues to dominate after decades.
Germany has a great success story by the name of the "Mittelstand" (SME businesses), which means a big part if the market are small to middle enterprises. This is far more consumer-friendly and innovative, as more competitive as it's not relying on a few big players like in the US that might also collude with each other.