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Sure. But there are different ways of selling. I've been lucky to avoid sales, but…

I think I could tolerate selling a product I truly believed was useful, and would improve the situation of those buying it, and where I felt free to recommend alternatives in situations where my product was a bad fit.

I couldn't tolerate selling a product where I had to trick people into buying it, knowing that there was a better alternative and a good chance they would regret the choice.

Running an ad to entice or trick people into buying your product in a massive avalanche of sales that ultimately leaves a bad taste is a strategy. Running an ad to accurately target people who would genuinely benefit from your product, and attempting to build credibility and trust over years is also a strategy. Of course, it's always somewhere between the two, but it's not clear which end the 100% spherical cow lives on :-)



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