Higher Prices? What is the "Price" of Instagram and Google Maps? But on the other hand, how would you put tariffs on these?
The good thing is: If the EU finds a way to tax the money flowing from advertisers to big tech, consumers would not be affected (at least not financially), because they are not the ones paying the price.
Yes. So advertising gets more expensive when targeting EU users. The users don't care, so there wouldn't be much public backlash. And the advertisers will either cut back / relocate their ad spendings or raise their marketing budget.
The good thing is: If the EU finds a way to tax the money flowing from advertisers to big tech, consumers would not be affected (at least not financially), because they are not the ones paying the price.