TikTok platform is not the same as it was in 2020. The creator ecosystem really dried up when they changed the algorithm and suddenly it was very hard to go viral.
I don't see TikTok being that valuable. There is a Lemon8 app that ByteDance came out with that feels like a fusion of TikTok and a Vlog, but it doesn't get nearly the traffic the 2020 version of TikTok did.
As a counterexample, most people don't care about the creator ecoystem. I see in your profile that you have a tiktok, I'm guessing there is some bias there from the creator side.
What I can tell you - TikTok is one the most popular social platforms still. Specificially with younger folks.
I do have a TikTok, but I have not posted to it in over a year. Every social platform goes through these cycles where earlier on it is easy to go viral.
It is a much different platform for creators today. The owners definitely have a heavy thumb on what is allowed to go viral.
I don't see TikTok being that valuable. There is a Lemon8 app that ByteDance came out with that feels like a fusion of TikTok and a Vlog, but it doesn't get nearly the traffic the 2020 version of TikTok did.