LinusTechTips recently did a video on their revenue sources: 55% from merch, 21% from video sponsors, 12% from YouTube AdSense, 7% from their own video platform, and only 3% from affiliate links.
I guess for creators with a much smaller merch business, affiliate links would be twice as big a portion.
I guess for creators with a much smaller merch business, affiliate links would be twice as big a portion.