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The actual argument would be people voting with their wallets and moving away from the Apple ecosystem, but this something impossible at least in the USA due to these bullshit "blue bubbles"


How do blue bubbles make any difference?


For most of the people here they don't. In popular culture and especially among teens and non-technical twenty-somethings there's this absurd "eww green text!" thing. A blue bubble is a status symbol for some reason, even though there's lots of Android phones that cost as much as iPhones.


At this point this is not an argument anymore, it’s just a thought terminating cliche.

Expecting users to change their daily habits in order to marginally improve the operating system of a trillion dollar company feels naive and a bit disrespectful to people who actually use these machines for work.

Even developers… the vast majority of developers ignored Apple for decades (and Apple was also hostile) and it managed to grow despite that.

Might as well ask people to contribute to Gnome or whatever so in the future everyone can go somewhere better. Feels way more feasible.


But the opposite is assuming that Apple has a "responsibility" towards its existing users and has to acknowledge their expectations from them.

A sentiment which famously led Steve Jobs to respond that he doesn't understand this, because "people pay us to make that decision for them" and "If people like our products they will buy them; if they don't, they won't" [0]

So according to Steve Jobs himself, the only Apple-acknowledged way to disagree with Apple is to NOT buy their products, and by extend into the services-world of today it means STOP USING their products.

Now Steve Jobs doesn't officially run this company anymore, but I don't see any indication that this philosophy has changed in any way.

[0]: https://www.youtube.com/watch?v=i5f8bqYYwps&t=772s


I don't think that's the opposite. The opposite is admitting that people have more than one reason to choose computers, and "voting with your wallet" only works for easily replaceable items, like groceries, clothing, etc.

Most people are not going to migrate to Android, Windows, Linux or whatever else just to make macOS marginally better.

And it's fine: marginal quality improvements of a product are not the "responsibility" of consumers.


This is absurd. You quite clearly don’t experience “blue bubble” envy yourself, because you’ve so obviously corrupted the sentiment, and argument.

Nobody is saying “gosh, macOS is so damned unstable, but I’ve gotta use it, because…blue bubbles on my iPhone?

You’ve just read some story about a company you already hate and are parroting it.


I don't think you're taking their argument in good faith. At least my read on what's being said here is that the psyops lock-in effects that Apple uses are too strong.

It's not just "blue bubbles," but "blue bubbles" seems like a good shorthand to me. It's also things like Hand-off, or Universal Control, or getting Messages on both iPhone and Mac seamlessly, or being on the same WiFi network allowing your iPhone/Watch to work as a tv remote for the Apple TV even if you're just visiting a friend. Features that any platform can and does enable, but that do to Apples vertical can work seamlessly out of the box, across all the product lines, while securing network access in the ways most users will want, creating a continuous buy-in loop wherein the more Apple products you buy, the more incentive there is to buy exclusively Apple.

And it's a collective "you." If your entire family uses exclusively Apple products, then you'll be the only person who can't easily use eg the Apple TV in the living room, or the person "messing up" the group chats with "User reacted with Emoji Heart to [3 paragraph text message]," or the one trying to decide between competing network KVM software platforms so that you can use your tablet when your 12-yo can just set their tablet next to their laptop and get a second screen without any setup. Nevermind that these are all social engineering techniques that only exist BECAUSE Apple chose not to play nice with others, they still socially reinforce a deeper commitment to Apple products with each additional Apple product in the ecosystem.

I say this as someone "stuck in the blue bubble" with eyes open about what's going on. I'll keep picking Apple as long as they're a hardware-oriented company, because their incentives are best aligned with mine for the consumer features they are delivering (for now): consumer integration that sells hardware. It's insidious in its own way, but not like "hardware that sells eyeballs" (Google/Meta) or "business integration that sells compliance" (Microsoft).




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