The killer feature of this and like 90% of apps in this market capture model is laziness. They realize if you can make something easy for someone they will do it even if it’s not quite what they want.
Users want good fresh food delivered at a reasonable price. But they are willing to tolerate shitty cold food at an expensive price because it’s a tiny bit easier to do than picking up the phone.
We are lazy by nature to preserve energy and many many companies have just perfected finding the right ratio of how fucked we will allow our selves to be to tickle that lazy button.
Users want good fresh food delivered at a reasonable price. But they are willing to tolerate shitty cold food at an expensive price because it’s a tiny bit easier to do than picking up the phone.
We are lazy by nature to preserve energy and many many companies have just perfected finding the right ratio of how fucked we will allow our selves to be to tickle that lazy button.