Do you think MS still wants to be in the consumer OS market?
It's low revenue, fairly high expense, and the relevance of "which operating system do you use" is going down rapidly (see linux gaming getting good with MS's help). Businesses.. sure they'll keep using windows and paying for it, since they already have a huge amount of legacy systems/software and IT procedures/institutional knowledge - like IBM still doing mainframes - but consumers don't seem to care about that.
Most people basically seem to use their computer to run a browser, maybe some games, and maybe some office suite stuff, OS doesn't matter too much anymore.
It's low revenue, fairly high expense, and the relevance of "which operating system do you use" is going down rapidly (see linux gaming getting good with MS's help). Businesses.. sure they'll keep using windows and paying for it, since they already have a huge amount of legacy systems/software and IT procedures/institutional knowledge - like IBM still doing mainframes - but consumers don't seem to care about that.
Most people basically seem to use their computer to run a browser, maybe some games, and maybe some office suite stuff, OS doesn't matter too much anymore.