Excellent flex. The purpose of a thing is what it does.

More context, the statement is in reply to the question they posed on their own site: "Why is this website so ugly?"

First, I don't think the website is ugly per se. Second, the weird flex is assuming that a website which had more effort put into it than what they put into theirs is "a shiny website."

Design aside, there's absolutely no statements regarding what makes this product differentiated. So it doesn't even succeed on its own terms.