For me personally, it’s completely irrelevant. As a European, I feel exactly the same kind of “connection” to Europe as I do to the USA. It’s a different story when it comes to the country I live in. If a local (national) product is comparable to a foreign one, I’ll usually choose the local one. But all this EU vs USA fuss means nothing to me. I often choose American products simply because they’re the best.
It's often also not about the ethical, "vibe-based" decision.
There are serious consequences that can happen in a trade war.
Digital Services are how the U.S. makes billions of profits from the EU.
In a trade war it is possible that digital services are hit with tariffs as it would hurt the most.
Also the now non-zero possibility of an actual conflict if the threats to invade Canada and Greenland aren't complete bullshit. (Which is the only defence Trump supporters have for those statements, of course)
I don’t really understand why I, as a European (from a country other than Denmark), should care about the affairs of the USA, Canada, or Greenland. And vice versa - why should those countries be concerned with the issues of my country? As a consumer, their internal conflicts have no relevance to me at all.