It's crept up gradually on people how harmful the "personalization" model is.
My pet peeve is that many community organizations (such as a board game club and a game development club at my Uni) use Facebook and Instagram as their only communication channels. That kind of platform opens you up to so much bullshit, bullying and cringe (all these girls who look the same who supposedly want to follow me) You might be sharing content which is really wholesome but you have no idea what is getting served right next to it. It's rare to see an organization like this one
where you won't find anything that isn't about running, where moderations can squash things that aren't relevant without cries of "censorship", etc. I wouldn't even mind if a site like that had ads for running shoes or Wegmans or local car dealerships but personalized ads and other recommendations can be so toxic and not things you want associated with your organization or your brand.
I can understand small businesses relying on Facebook or Instagram or Twitter because they may not have the resources to provide a perfect solution to everyone.
My country’s consulate in NYC posts important news only to Facebook. That is a problem.
I suppose I see the appeal, but for 99% of small businesses, I want your name, address, hours, and phone number, and a list of services you provide (e.g., if you're a restaurant, have a sample menu even if yours is variable; if you're a plumber, tell me how big of a job you can handle; if you're a store, show me the kind of things you sell). A simple static web page can handle that. I don't expect Janice's Flowers to have a site that rivals a multinational corporation.
