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Good to point out the anti-competitive practices by Apple, but some of the complaints are a bit far-fetched and do not really help the point the author is making, and/or they do not seem to match my experience with wearables.

For instance, I understand Pebble is targeted to hackers, but how is lack of sideloading such a big pain point? How come my Fitbit (that I absolutely long to exchange for a new Pebble when its time comes) _can_ display my Whatsapp notifications even without full lockscreen previews?

Also:

> As an aside, back at Pebble, we went to crazy lengths to find a way to let Pebble users to send text messages from Pebble.

Why would you... Do that? No 3rd party can do that: you are on a level playing field. A kludge like the one described is not going to give you an edge over the competition. And it is exactly the kind of kludge that may rub App Store reviewers the wrong way. Much pain, no gain. Just invest your limited resources on making Pebble the best 3rd-party watch on the market, and pray/lobby for Apple to open up its APIs.




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