There's companies like Unilever, P&G, etc that are rich and organized but they don't need to play this game. Everything on the shelves is theirs.

The game is played for things that are not on shelves. Those players, compared to Unilever, appear to be many and poor as well.

For those who haven't seen this before:

"These 10 Companies Control Enormous Number Of Consumer Brands"

https://i.huffpost.com/gen/585370/original.jpg

You just described most political systems, or any system where a few try to control/manipulate/govern the many :)