I'm not sure I follow? Every company does what is in their own financial interest. Even b-corps and non-profits have to keep an eye on their balance sheets.
The point is that Apple does not actually care about you on the basis of principles. It only cares about you to the extent that it serves its own financial interests.
This is important because Apple could one day decide that caring about you no longer serves its interests. This has already happened with user experience, where even the Settings app now has built-in ads pushing Apple's services. It has also happened with security, where Apple uses its robust security infrastructure to prioritize media company DRM over users' interests.
> Do people expect a computer company to love them individually?
I expect corporations to be honest and sincere, and present the full argument for why they're doing what they're doing. I don't know if "people" in general expect this, but if they don't, then their expectations are too low.
I am quite sure there is no US law which says Apple must build out support for media company DRM. Linux doesn't support it and hasn't been declared illegal.