Revenue and profit are very different. Like, it's easy to pump revenue at a loss.

I don't really see the benefits of this acquisition for Google, but congrats to the Wiz team!

> I don't really see the benefits of this acquisition for Google

At the very least it's a giant book of sales leads.

Yeah, I see that but it doesn't really feel like $32bn worth of value.

WhatsApp purchase was for that sweet sweet data of everyone's contact lists (this was their original innovation for onboarding — just give us access to your phone book and we'll tell you who else is on WhatsApp). Their earnings were completely irrelevant in price discussions. The billions were paid for the dataset.

Indeed. It's not just an incredible dataset, it's a self-updating one too.

I'd expect a lot of the money was also to prevent a competitor with WhatsApp's ubiquity from existing. (Or selling to another competitor.)

That too, of course. WhatsApp itself was a work of art at that point, its success should be studied and hopefully emulated.

Any idea what profitable things they do with that data?

Mostly ad targeting (you can infer a lot of things from the global graph of contacts). Meta is an attention routing company.

How do they spend insane amount of money in targeted ads and all the ads I get are useless?

I constantly get ads to learn how to code. Ok I've been doing that professionally for over a decade and I have a real degree from a real university… why would I do some online programming course?

There are much more ads than viable targets.