Supposedly creators get a bigger share from YT Premium users' compared to regular, ad-watching views, simply because skipped ads mean no revenue. It's still marginal because most people don't have Premium though.
> Supposedly creators get a bigger share from YT Premium users'
I've heard this multiple times before, but every time I go hunting for a source from Google/YouTube, I cannot find any official statements or confirmed information about this, seems this is mostly based on 3rd party analysis afaik.
Linus tech tips had a break down of their income. One thing Linus highlighted was that YouTube Premium revenue was much larger than most would expect. See https://www.youtube.com/watch?v=-zt57TWkTF4&t=400s (it's a little under 20% of their total revenue from YouTube).
I found this screenshot of the partner program contract that says it's a 55% split for either https://imgur.com/YjOHAAr
But for Premium the amount is distributed by watch time, whereas for ad-supported users it's by number of ad views. This means that for short videos where the value of the ad is higher then the value of the watch time, a "free" user wins, but for longer form videos where the watch time is longer, the Premium user wins.
LinusTechTips once showed the YouTube income breakdowns for some of their videos that showed this - for their hour+ long PC build streams, Premium income was higher and for shorter videos, Ads income was higher.
I've released an album via Distrokid which distributes the release to YouTube as well. You can look at detailed reports there. Youtube revenue is split into Ads, ContentID and Red (which I believe is the old name for Youtube Premium). I just checked and I am currently getting a bigger share from Ads than from Red, per play.
Is "per play" the correct metric to use? What I'd like to compare are the hypotheticals "everyone is on Premium" and "everyone runs all the ads", but I'm not sure how to extrapolate this from some random split (I assume you don't see the ratio of your viewers) of Premium-to-ad..
