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The phrase you're looking for is OODA loop, popularized in the 80s.

https://en.m.wikipedia.org/wiki/John_Boyd_(military_strategi...




> Boyd’s Law of Iteration: speed of iteration beats quality of iteration [0]

[0] https://blog.codinghorror.com/boyds-law-of-iteration/


Also, Patton's classic 'a good plan, violently executed now, is better than a perfect plan next week'




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