If the CCPA does indeed interpret this as an opt-out signal, those 7.4 trillion are going to be at risk of a whole lot of (class action) lawsuits. The spec is trying to make itself applicable as an official, regulated signal. DNT couldn't, because Colorado (or more likely, a large donation by those 7.4 trillion dollars) decided that an opt-out cannot be the default.
The stupidest thing is that Google actually got in trouble for trying to restrict third party cookies by default. The UK competition watchdog agreed with advertising companies that Google making such a decision would be abuse of power and bad for competition. That's why they came up with this weird alternative ad system where your browser tracks your interests and shares them in request, so that ad companies can shut the fuck up about it.
Once Google is forced to sell Chrome to a third party, I hope third party cookies will finally be disabled by default.
> because Colorado (or more likely, a large donation by those 7.4 trillion dollars) decided that an opt-out cannot be the default.
A setting left at the default value does not indicate that a person has taken action to express a preference.
It's not a bad thing, or proof of bribery or regulatory capture or whatever, if some jurisdictions decide to formally recognize this reality.
> The stupidest thing is that Google actually got in trouble for trying to restrict third party cookies by default. The UK competition watchdog agreed with advertising companies that Google making such a decision would be abuse of power and bad for competition.
From what I recall, Google was trying to grant themselves a unique privileged position where Google and Google alone would be able to track individuals across sites.
The stupidest thing is that Google actually got in trouble for trying to restrict third party cookies by default. The UK competition watchdog agreed with advertising companies that Google making such a decision would be abuse of power and bad for competition. That's why they came up with this weird alternative ad system where your browser tracks your interests and shares them in request, so that ad companies can shut the fuck up about it.
Once Google is forced to sell Chrome to a third party, I hope third party cookies will finally be disabled by default.