Does this mean companies can now be trusted to not pollute the environment of their own volition without rules and oversight? I didn't know we were that advanced as a civilization.
I think it means they're free to do things like things that lead to Bhopal or Exxon Valdez disasters, because adhering to regulations cost the bottom line!
Maybe I'm fantasizing, but isn't there some country with some law that companies operating there are required to buy from environmentally friendly suppliers...