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While I also detest commercials as a whole, I think it is worth stepping back and viewing this as art. The concept, the visuals, the original song (not the one you find on most videos due to licensing)... it is beautiful and should evoke childhood joy and wonder. Yes it was wasteful, but if we only do things because they are efficient, I think our humanity suffers.

They made at least one more commercial [1] during the same time period and it was also inspired by awe and wonder. While it did waste paint and likely pollute the local groundwater temporarily, it was conducted in a building that was scheduled for demolition.

Paint

(1) https://youtu.be/GURvHJNmGrc?si=syS1ImP0Z2oM1btO




Does anyone have a link to the ad? I couldn't find one in the article, which is a huge shame.




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