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Honorable mention goes to the Old Spice 2010 ad, where a lot was done in camera too, including the horse.

The Man Your Man Could Smell Like: https://m.youtube.com/watch?v=owGykVbfgUE

Pitch presentation: https://www.linkedin.com/posts/britton-taylor-7829292a_for-y...

Behind the scenes interview: https://m.youtube.com/watch?v=VDk9jjdiXJQ&t=11m40s

It was a big success and a series of similar clips followed; this one has an actual “behind the scenes” video:

Scent vacation: https://m.youtube.com/watch?v=PJKAr1r5zlA

Behind the scenes: https://m.youtube.com/watch?v=32TZSXG2y7E



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