Seems cool enough to me that it should have been done independent of selling TVs.
I don't think it is wasteful, and to the extent it was destructive, it was well worth it.
We should encourage and welcome more of this, not less. How it is funded does not diminish this, IMO.
I love the ad and the stunt. I would have been as giddy as a child if I'd seen it in person.
It's also rings true to me that it's rather wasteful and destructive in service of selling TVs.
Shrug, what's done is done so I'm free to enjoy it guilt-free while also thinking we probably shouldn't do stunts like this anymore.