Very true, but the IOC regulating what a private pub advertises outside of Olympic venues couldn't happen without the government going along for the ride. "We'll let you host the Olympics provided you restrict the mention by your citizens of any non sponsor products for the duration." Inside venues, the IOC calls te shots, but restricting beers a pub can mention? That goes a little far. I wonder if a pub called "The Gold Bass Ale Shoppe" would just be closed down altogether.
