> Marketplace isn’t a major direct revenue source, but it keeps users engaged.
> “It’s one of the least monetized parts of Facebook,” said Enberg. “But it brings in engagement, which advertisers value.”
> Meta relies on ads for over 97% of its $164.5 billion revenue in 2024.
Facebook's spin in the article was delusional as expected for a big tech business, but I'm surprised they let this little nugget of truth slip out, and somehow managed to not learn anything from the fact that a huge demographic engages _more_ with the part of the site that gets the least monetization focus.
> “It’s one of the least monetized parts of Facebook,” said Enberg. “But it brings in engagement, which advertisers value.”
> Meta relies on ads for over 97% of its $164.5 billion revenue in 2024.
Facebook's spin in the article was delusional as expected for a big tech business, but I'm surprised they let this little nugget of truth slip out, and somehow managed to not learn anything from the fact that a huge demographic engages _more_ with the part of the site that gets the least monetization focus.