>Apple is totally an advertising company. Have you missed the part about [...]
Have you missed the part of my comment of my comment where I specifically mentioned "web advertising presence"? That's relevant, because ublock would only work on web ads. It can't block ads in the app store, or any other app (eg. spotify).
Thus they also clearly have an incentive to sabotage uBO. It may be a much smaller piece of their revenue than at Google, but it is a huge proportion of their revenue growth. Don't believe Apple's marketing about their caring for privacy, belied by their actions.
>Here are the relevant built-in uBlock Origin filter rules:
Can you link to a specific rule that shows Apple has web ads? The search results you linked either removeparam filters (which I guess is "tracking", but probably the most benign kind), malware sites that contain "apple.com", or analytics domains that seemingly belong to apple. Moreover there's no evidence that Safari's content blocker restrictions make a difference here. The domains are trivially blocked so it's unclear how apple is materially gaining from their nerfed adblock.
Ads that apple serves (outside of marketing pages on apple.com) are ads that displayed on ad supported ads. uBO won't help you there. Luckily, every Apple device comes with an AdBlock for those ads - airplane mode.
Have you missed the part of my comment of my comment where I specifically mentioned "web advertising presence"? That's relevant, because ublock would only work on web ads. It can't block ads in the app store, or any other app (eg. spotify).